Thanks to the Internet of Things(IoT) , Artificial Intelligence(AI), and advances in sensor technology, a whole host of everyday products are getting smarter. We have smart TVs and smartwatches. We have smart running shoes – or rather, smart insoles – that gather data on your running performance. You can even get smart nappies that send an alert to your phone when your baby’s nappy needs changing.
Here are few huge benefits of smart products:
1. Making your customers’ lives easier (and boosting customer satisfaction in the process)
The smart product trend has particularly taken hold in our homes. Because of the IoT, basic home electronic goods and appliances can gather information on what’s going on around them and respond accordingly. For example, a smart thermostat can heat your home to the perfect temperature in time for your return from work, without you having to programme it.
2. Building better products (products your customers really want)
Making your products smarter is a fantastic way to build a more in-depth understanding of your customers. This knowledge can and should feed into your product design. In my experience, building a better understanding of customers and developing more desirable products is one of the most attractive benefits for most businesses.
3. Responding to customers’ needs more quickly
The customer journey has been forever altered (and sped up) thanks to our permanent attachment to our mobile devices. Because life is so fast-paced these days, we’re constantly making quick decisions, looking up solutions on-the-fly, and seeking split-second answers to the things we want to know.
Well articulated
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