Is Effective Communication Really Essential !

     Communication is the root of any relationship. The obvious advantage of clear communications is that people will easily understand your message. Your customers want to know how you can help them, but they don’t want to have to spend hours figuring out what you’re trying to tell them. Apart from the actual message, your words are communicating, you tell a lot about you and your business by how you present your business in writing. Good communications build your reputation, your credibility, and your relationship with customers, and all of these build your business. When it comes to trips like this, clear communication sets expectations creates a stronger team, and improves morale.

    Communication is essential for creating effective brand messaging. The way your business communicates with customers (through your website, blog, social media, marketing emails, ads or customer support channels) ultimately determines how they perceive your brand.

    Effective communication helps to unite teams, build a positive atmosphere in the workplace and encourage collaborative working, which leads to improved employee engagement, increased efficiency and productivity.

    Poor communication always results in misunderstandings and conflicts. Unresolved or poorly navigated conflicts can damage and even destroy relationships with customers, employees or co-workers.

   For example, Infosys chief mentor N R Narayana Murthy resigned from the chairmanship of Bangalore International Airport Ltd, anguished over the manner in which he was treated by the former PM.This also marks a turning point in private participation in public projects. Murthy's resignation comes four days after Gowda taunted him over Bangalore-centric issues.Gowda wanted to know why the international airport at Devanahalli was getting delayed in spite of Murthy heading BIAL; the IT czar, having travelled the world over, should have come up with a formula to decongest Bangalore. He also ridiculed Murthy's vision for urban reforms in Karnataka.Murthy's brief letter is full of anguish over Gowda's attitude and disappointment over Singh not coming to his rescue.